Virginia Family Dentistry
Embracing Your Smile’s Evolution
How do we generate better reviews on
Strategy: Get our target to leave positive reviews by showing up in a positive light.
Problem:
We find out too little too late, with 17 locations to monitor, the bad reviews get lost in the noise.
Negative reviews usually carry more weight, and positive five-star reviews are more likely to be hidden.
It is against YELP’s policy to ask for YELP reviews from customers directly
My Solution
I implemented the social monitoring program Agorapulse to track Virginia Family Dentistry’s tag, mentions, reviews, and discussions across all social platforms.
Social Listening and Monitoring
Understanding the public’s opinions on our brand, related topics, and keeping our finger on the pulse of upcoming trends and hot topics. Helps us resolve brewing sentiment and keeps us ahead of what is being said