Hilton X Mclaren Creative Briefing
Problem
Hilton blends in with every other hotel.
The Ask
How can Hilton leverage their collaboration with the F1 team Mclaren
X
Objective
Give Hilton a distinct role during the British G.P. to inspire lifetime guests
Target
Formula One Fans and Sports Enthusiasts Ages 25-35
Insight
Travel Fatigue ruins everything
Strategy
Your best performances start with Hilton
Creative Executions
