Sacred Serenity Self-Care

Sacred Serenity Self-Care

Sacred Serenity Self-Care is a plant-based haircare and skincare item designed with all-natural ingredients that promote the well-being of your body and mind.

What Sacred Serenity wanted from us

Content calendar

Social media templates to “automate” posting 

Strategic communications plan for social media marketing 


Social Media Strategy

Purpose:

To spread the word about Sacred Serenity’s products as well as promote the Brand’s ethos of mental wellness & physical wellbeing

Target:

Young black women age 15 to 50

What Does Mental Wellness mean to our target?

Rest is a Form of Resilience

Black women deal with many forms of stress but are expected to role with the punches and continue on the hustle without stopping. Setting time for a weekly reset, facial or even just laying down to do nothing. Rest is used to reclaim themselves from stress.

Key Message:

Through this key message, we created content pillars that will embody the message of reclaiming and transforming yourself

  • Product shots, making products videos

    • Product Highlights with Stylized Product Shots

    • Showcasing The Use Of Products In Videos

    • This Product Is Right For You If You…

    • Benefits Of The Product

    • New Product Development

    • Customer Testimonials

  • Self-Care, Mental Health. Beauty/Health Tips

    • Mental Health Check-Ins

    • Inspirational Quotes/Affirmations

    • Motivations to “Transform” Yourself

  • What it’s like to own a small business, tips & advice

    • Making Of The Products

    • Ingredient Break-Down

    • Pack An Order With Me

    • Event Recaps/ Go with me to market/festival

    • Why You Use/Make Each Product

    • Why You Should Support A Small Business

    • Founder/Creator Spotlight

    • Small business Owner “Day In The Life”

Team

Sara Giardino

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