Sacred Serenity Self-Care
Sacred Serenity Self-Care
Sacred Serenity Self-Care is a plant-based haircare and skincare item designed with all-natural ingredients that promote the well-being of your body and mind.
What Sacred Serenity wanted from us
Content calendar
Social media templates to “automate” posting
Strategic communications plan for social media marketing
Social Media Strategy
Purpose:
To spread the word about Sacred Serenity’s products as well as promote the Brand’s ethos of mental wellness & physical wellbeing
Target:
Young black women age 15 to 50
What Does Mental Wellness mean to our target?
Rest is a Form of Resilience
Black women deal with many forms of stress but are expected to role with the punches and continue on the hustle without stopping. Setting time for a weekly reset, facial or even just laying down to do nothing. Rest is used to reclaim themselves from stress.
Key Message:
Through this key message, we created content pillars that will embody the message of reclaiming and transforming yourself
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Product shots, making products videos
Product Highlights with Stylized Product Shots
Showcasing The Use Of Products In Videos
This Product Is Right For You If You…
Benefits Of The Product
New Product Development
Customer Testimonials
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Self-Care, Mental Health. Beauty/Health Tips
Mental Health Check-Ins
Inspirational Quotes/Affirmations
Motivations to “Transform” Yourself
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What it’s like to own a small business, tips & advice
Making Of The Products
Ingredient Break-Down
Pack An Order With Me
Event Recaps/ Go with me to market/festival
Why You Use/Make Each Product
Why You Should Support A Small Business
Founder/Creator Spotlight
Small business Owner “Day In The Life”
Team
Sara Giardino